Zoya Akhtar and Excel Entertainment take a bold step and indulge in breaking the existing stereotype of "Log kyakahenge" by walking hand in hand with the cultural shift experienced in India.

The times where actresses played laid back supportive roles are long gone.Actresses are emerging as the new "Hero" 

Producing movies with contents/ acts that force respective subjects to be spoken about leading to bring about an evolution in the Indian mentality

Present directors have a changed perspective from "Log kyakahenge?" to ensuring "Kuch toh log kahenge!"

As the film revolves around the story of a dysfunctional family, in contrast to the traditional Indian family.

The film exhibits a modern approach to relations and portrays a friendly bond between all the characters.The recent past involved movies that led to a change in the audiences perceptions too, fostering the growth of movies having a liberalized approach.

Kangana Ranaut was shown refusing her groom for marriage in 'Queen'.Shraddha Kapoor was featured riding a bike with Siddharth Malhotra riding pillion in 'Ek Villain'.

To the most recent display of Anushka Sharma taking center stage with her performance in 'NH10'.