January 22, 2011 (Sampurn Wire): Move over Cristiano Ronaldo, Rafael Nadal will take the field now! No, it is not the football field we are talking about here! Its the Armani field, with and without the underwear! Nadal is the face of Armanis Spring/Summer 2011 jeans and underwear collection! As he takes over the crown from Ronaldo, to which even David Beckham had been attached once, we guess he would not mind the limelight off the tennis court!

And Rafael is now in the same league as Megan Fox! This 24-year old Spanish heartthrob is coming in after American actress Megan Fox too, who had shed her clothes for Giorgio Armanis panty line for summer 2010. Fox had taken over from Victoria Beckham in 2010.

Rafaels shoot has already been done. Mert Alas and Marcus Piggot have seen the worlds top ace sportsman shed his inhibitions and clothes to sell jeans! As we had seen, last year when Beckhams had promoted the brand, they had witnessed a crucial rise of ten percent in their sales, which explains why the brand has invited yet another sportsman to promote their brand.

The ads will be put across billboards in February. But for now, one can go through the images of previous years shoots and see for themselves, how hot one looks in Armani inners and overalls too!

--Sampurn Wire