Even though, his much awaited movie 'Julayi,' opposite Ileana D'cruz is set to release next week, that is 9th August, 2012, Allu Arjun is busy gearing up to start his next movie which will be directed by Puri Jagannadh.
It is heard, that the production of the film will hit the floors in September, 2012. Touted to be a romantic entertainer, the movie is titled 'Iddarammaayilatho'.
Earlier as well, the director-actor due delivered a blockbuster that is 'Desarmuduru', in 2007.
This one, as the title suggests, is about a protagonist's love affair with two girls. The unit have been looking out for two top actresses to stand by Allu Arjun to form another hit.