September 9, 2010 (Sampurn Wire): Has Dabangg been over-publicized? Salman Khan has been going all-out to promote the film like never before.

However Salman's brother Arbaaz who produces the film disagrees. "I think Salman has publicized Dabangg as much as his last film Veer. It's just that the media got interested in Dabangg and splashed stories on it. We didn't ask for it."

Arbaaz Khan can't stop preening over his wife Malaika Arora Khan's triumphant item song in Dabangg.

"I'm so glad my wife's song Munni badnaam is as big as Kajra re and Beedi jalai le," says Arbaaz , barely able to keep the pride out of his voice as the song climbs up the charts. "Honestly I am not going to say I am taken aback by the success of Munni badnaam hui. We had designed it to be a blockbuster item song

Dabangg is the family film for the Khans. "My sister(Alvira) has done the clothes. My brother Sohail has helped me with the production and my wife is the co-producer. It's a product from the Khan family. And we're very proud of it."

Arbaaz is very confident of Dabangg. "It could be the biggest hit of the year. Or it could be the one of the biggest hits of all times. Who knows?"

-- Subhash K Jha / Sampurn Wire