For his home banner and debut directorial venture 'Cool...Sakkath Hot Maga', golden star Ganesh, had gone alone for the audio release of the film on a private satellite channel. On Sunday, he chose to be alone for the audio release and in a half an hour program the audio of the film was released and was followed by an interview later on the channel. Ganesh has bidden good bye to the normal procedure of releasing the audio in the presence of all the media persons. The amount of publicity in such cases, is wide and he should have taken care not to antagonize the other channels. He has also neglected the print media just for the sake of money. This change of attitude is surely going to make a lot of enemies for him, is what is being discussed in the Gandhinagar gossip mill.