Bollywood actor Emraan Hashmi has been in the industry for more than a decade now. And during this period, he has climbed the ladder of success with the help of his experiments.

Though he got popular as a 'lover boy' onscreen, the actor experimented with all sorts of cinema throughout his career. Films like 'Jannat', 'Once Upon a Time in Mumbaai', etc proved his versatility as an actor.

In recent times, his films like 'Shanghai', 'Ek Thi Daayan' got him rave reviews for his courage to experiment with such lesser known genres in Indian cinema. Though he was lauded for his efforts, the films didn't set the cash registers ringing.

"These films were meant for niche audience. I knew that Ek Thi Daayan was an experimental horror film. It was quite evolved. Ghanchakkar again took comedy into a very niche zone," said Emraan confessing that he knew the kind of response they would get from the masses.

He explains further how he looks in a film and what makes him experiment. "Sometimes, when you listen to a script, you come to know that it has got certain element that masses are not going to pick up. You can't do a film like Shanghai and expect it to open big in single screens; that is not going to happen,” he said in a very 'matter-of-fact' tone. 

Emraan, in fact even understands the business behind cinema. Giving us insight of it, he explains why some films work and some films don’t.

"70% of India's population is mass audience; these people look at cinema as a kind of escapism. If you look at Shanghai, it deals with the problem of the nation; now audience doesn't want to see that. They want to see dancing, romance, kisses, drama, fights, and conflict - Raja Natwarlal has got all of that," he said.