Jeeva is riding high on the success of his recent release, 'Ko'. The film is running to house-packed shows, even 10 days after release. This has urged Jeeva's father, producer R.B. Choudary to reshoot some portions of his upcoming release, 'Rowthiram'.

The film is directed by newcomer Gokul and features Jeeva in lead role. The film is reported to be based on the lines of 'Naan Mahaan Alla'. Since some sequences in the film needed greater impact, it made producer R.B. Choudary, director Gokul and Jeeva reshoot them.

Rowthiram has Shirya Saran starring alongside Jeeva in the female lead role. The audio is scheduled to be launched during mid-May, while the film is slated for release by the first week of June.