Kareena Kapoor Khan has been signed as a brand ambassador to endorse Child-Friendly Schools and Systems (CFSS) campaign.

It's a joint intiative of UNICEF and DTH provider, the initiative will speak about social media, mailers and educational films.

Kareena said, "I recently visited quite a few schools with UNICEF to see child-friendly schools and to meet some of the girls and boys who are benefiting from these programmes. I was inspired to see spaces which are child-friendly."

"These are places where children are full of joy when they interact with teachers, where children feel safe and secure and where interactive and creative tools are used to ensure that children are happy and learning."

DTH provider will raise funds for this campaign from their subscribers.

Louis Georges Arsenault, representative, Unicef India, said, "This initiative is an enabler as it leverages the wide outreach of Tata Sky in remote parts of the country and raises mass awareness on the need for quality education and inclusive learning."