The shooting of hero Daggubati Rana`s latest film  Krishnam Vande Jagadguram' directed by Jagarlamudi Radhakrishna  (of 'Gamyam' fame) on First Frame Entertainment banner was launched on Wednesday at Rama Naidu Studios, Hyderabad.

Jagarlamudi Saibaba is the producer. Venkatesh, Ramanaidu, Suresh Babu and MM Keeravani  were present for the launch of the film.

Director Krish said that once the audience watch this film, they would feel that the film is made keeping in mind Rana`s body language.

"The film has all the commercial and mass elements to cater to both family crowds and target audience," he said.

There is a feel in the industry that Krish has brought to play some idealistic and philosophical notations in the film on the lines of his previous film 'Vedam'.

Rana Daggubati said that he felt happy to take part in the shooting with the cast and crew of his latest film on his birthday. The cast included Posani Krishna Murali, Brahmanandam, Kota Srinivasa Rao. The lead actress of the film is yet to be announced.

A huge cake was cut at the venue to mark the birthday of actor Rana Daggubati.