(Cover) - EN Fashion - Matthew McConaughey’s new campaign for Dolce & Gabbana’s new fragrance has been unveiled.

The actor poses in a black tuxedo with a white shirt and slicked back hair for the advertisement. One hand reaches up to undo his bow tie, while the other rests casually by his side.

The campaign is for new men’s scent The One Gentlemen and was shot by renowned fashion photographer Jean Baptiste Mondino. Matthew adores the fragrance, which contains notes of pepper, grapefruit, fennel, patchouli and vanilla, and thinks it embodies the true qualities of a gentleman.

"A gentleman has respect for himself, that is the basis of his respect and consideration for others,” the star said in a statement. “He has a strength and grace that translates into how he moves, how he makes a decision, or even how he holds himself still and says nothing at all."

Matthew has previously promoted the luxury fashion house’s original male fragrance The One in 2008.

Dolce & Gabbana’s The One Gentlemen will hit shelves in department stores worldwide in October. (C) Cover Media