(Cover) - EN Star Style - Serena Williams will be dressed by Burberry for the exclusive pre-Wimbledon party held by Richard Branson ahead of the tournament.

The British fashion house is part of a group of designers who will be creating outfits for the stars of the Women's Tennis Association in a bid to raise interest in the female athletes and British fashion talent.

Stella McCartney, Vivienne Westwood and Matthew Williamson are amongst a group of British top designers who have been assigned by the British Fashion Council to promote not only the athletes' profiles, but also the UK fashion industry.

Other designers who have offered their help include Hussein Chalayan, David Koma and Giles Deacon.

The style experts will provide outfits for the female players to wear at the pre-Wimbledon party held at London's exclusive Kensington Roof Gardens.

American tennis pro Serena Williams will be dressed by Burberry, who have long supported the international sports star and created a gown for her for last year's Wimbledon Gala.

World No. 1 Caroline Wozniacki is staying loyal to Stella McCartney's label, whose Adidas range she models.

Shoe designer Nicholas Kirkwood will be providing luxury footwear for the occasion.

"The WTA's partnership with the British Fashion Council provides our players with a unique opportunity to work with some of London's most talented creative minds," said Stacey Allaster, Chairman and CEO of the WTA. "Women's tennis has always had a link to the fashion of the time, and we are very pleased to be able to collaborate with the British Fashion Council to share our players' interest in fashion and style with some of the world's best fashion designers." (C) Cover Media