Even as his "Love Failure" ("Kadhalil Sodhappuvadhi Eppadi" in Tamil) is getting ready for release, Siddharth has started his next, which has Samantha as the leading today. The project was launched in Hyderabad on Thursday.

To be produced by Bellamkonda Suresh, the film will be directed by Nandini, who became popular with her maiden film "Ala Modalaindi" last year. 'This will be a lovable love story,' sources close to the unit say.

The movie was formally launched at Ramanaidu Studios in Hyderabad on Thursday. Siddharth and Samantha, while speaking on the occasion, expressed hope that the movie would become a super hit and their characters have been etched out beautifully.

Thaman is the music composer. It is to be noted that both Siddharth and Thaman entered filmdom as actors in Shankar directed "Boys" in 2003. Thaman has composed music for "Love Failure" as well, it is to be noted.