It's raining competition for the talented newcomers who have flooded tinsel town in recent times. From Varun Dhawan and Sidharth Malhotra to Arjun Kapoor and Ayushmann Khurrana, everyone proved their mettle after the success of their respective debut films.

Though garnering equal applause for their work, due to the nature of the industry, these stars become rivals within no time. And it is their performance in the race that keeps them in the news.

Recently, when a leading ice cream brand shortlisted names of Sidharth Malhotra and Ayushmaan Khurrana in the bid of finalizing their brand ambassadors, it was the former who emerged as the winner.

Sidharth made his debut with 'Student of the Year', and he is very famous amongst the younger lot, especially the girls. He is more famous than Ayushmann, who too had struck a cord with the masses with his debut 'Vicky Donor'. And it was this popularity that helped Sidharth beat Ayushmann in bagging the endorsement deal.