Tamannaah Bhatia and Taapsee Pannu, the two beautiful actresses of the south film industry, have been roped in together by leading brands to be their brand embassadors.

The former, who was last seen in 'Rachcha' with Ram Charan, has been signed by the popular soap brand 'Lux'. Earlier, top stars like Sridevi, Aishwarya Rai and Priyanka Chopra have endorsed the product.

While Taapsee has been roped in as the brand embassador for a popular textile and jewellery chain that is based in Chennai. Sources say, "Taapsee's fame will be used to promote the group's expansion activities."

Both the actresses are leading stars in the Telugu and Tamil industries, hence signing them as brand embassadors is expected to give wide reach to products and services around the south.