NEWS

Taylor Swift creating scent

2nd November 2010

(Cover) - EN Star Style - Taylor Swift is working on a new fragrance that will bottle up all her favourite smells.

The country pop singer has risen to international stardom over the last few years and is now marketing her own perfume line.

Blonde Taylor has partnered up with Elizabeth Arden to produce the fragrance, and says she has been putting her own mark on the distinctive odour.

She particularly likes smells which reminding her of powerful and emotional memories from her past.

"I have always loved how fragrance can shape a memory the way certain scents remind you of events and people that are imprinted in your thoughts," said Taylor. "Lately I've been having fun experimenting with combining some of my favourite scents, so I'm really excited about working with Elizabeth Arden to develop my own unique fragrance."

Global beauty products company Elizabeth Arden is also pleased to have collaborating with a Grammy-award winning artist.

We are very enthusiastic about partnering with Taylor Swift," said Ronald Rolleston, Executive Vice President of Elizabeth Arden. "Her rise to superstardom has been meteoric, and her multiple awards and incredible record sales are a testament to her extraordinary talent. Equally important to us is what Taylor represents as an artist: a role model who inspires her global fan base every day. We look forward to launching a new fragrance brand that reflects every facet of this extremely talented young artist." (C) Cover Media

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