Vidya Balan appeared as a pregnant lady at her film 'Kahaani's promotions and Emraan Hashmi impressed the media in his ultimate magician avatar at his film 'Ek Thi Daayan's events. Now, it looks like the filmmakers and actors are all set to further milk this unique movie promotion trend once again.

The two, who play the lead roles in their forthcoming movie 'Ghanchakkar', are all set to gear up in their 'Ghanchakkar' avatar for the movie promotions.

Director Rajkumar Gupta wanted to leave no room for imagination as he openly shared with the media that his film is quite 'quirky' and so the movie promotions too will follow suit. The events will follow the well-tested formula of having the stars promote their movie, dressed in their respective characters.

Produced under the UTV Motion Pictures banner, the film is expected to hit the theatres on June 28. With big bucks behind the unique promotional campaign, fans can look forward to going completely 'Ghanchakkar' as Vidya gears up in her outrageous Punjabi housewife avatar, flaunting an over-the-edge fashion sense at her movie promotions.