Bollywood's premiere brand Yash Raj's head honcho producer Aditya Chopra is personally taking keen interest in his upcoming production 'Ek Tha Tiger'. 

The film starring Salman Khan is not only important for Salman citing the fact that it is his first film with the banner, but also for the production house which is banking heavily on Salman's renewed stardom. And for these prime factors, Aditya has been personally looking into the developments of the film.

Reportedly, Aditya has been taking constructive measures in marketing and promotional strategies of the film. The production house has already pumped in a lot of money in the film and is ready to churn out more for Salman and the film's success. They are spending huge bucks on exclusively distributing the film to maximum screens. 

The promotional events chalked out by Aditya will have Salman on a globe trotting spree as many events are expected to be held in foreign countries as well.