NEWS

Aishwarya Rai Bachchan replies to Open Letter on 'Racist' Ad

24th April 2015

Actress Aishwarya Rai Bachchan is accused in an open letter by women activists of associating herself with a regressive portrayal of child labor which encapsulate "insidiously racist," as Kalyan Jewellers's advertised a photo in a newspaper showing Aishwarya reclining under a parasol held over her head by a dark skinned slave-boy.

But Aishwarya's publicist suggested that the actress was not involved in the final image that appeared in the newspaper, stating as, "On the onset we would like to thank you on drawing our attention to the observation of the perception of the advertisement. Here is an attachment of the shot taken by somebody during the shoot. The final layout of the ad is entirely the prerogative of the creative team for a brand. However shall forward your article as a viewpoint that can be taken into consideration by the creative team of professional working on the brand visual communication."

The actress is a brand Ambassador of Kalyan Jewellers and she is currently busy with the shoot for Sanjay Gupta's 'Jazbaa'.  

 

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