Ramcharan Teja is on a high ever since his 'Magadheera' became the biggest blockbuster of the Telugu film industry till date. Now the actor has started his next venture 'Rachcha' amidst huge expectations.

The film went on the floors at a grand function in Hyderabad, which was attended by the who's who of Tollywood, including the young actor's mega star father, Chiranjeevi.

The film is produced under Mega Super God Films banner by R B Chowdary and directed by Sampath Nandi. Tamannaah plays the female lead.

Ramcharan says: "Sampath Nandi has come up with a very good script and Super Good Movies is ready to spend for the film without any compromise. I am sure it will become a hit."