The Andhra Pradesh Film Chamber of Commerce (APFCC) celebrated the World Intellectual Property Day in Hyderabad. This comes close on the heels of signing a memorandum of understanding with Hollywood’s Motion Pictures Association.

In commemoration of World IP day, the Motion Picture Dist. Association (MPDA- India) joined the FICCI- IPR division, US Consulate General Mumbai, Andhra Pradesh Film Chamber of Commerce and the American Center, New Delhi to raise awareness about intellectual property and increase understanding of how protecting IP rights helps promote creativity and innovation across the country. 

In Hyderabad, the Content Protection Alliance (between the Andhra Pradesh Film Chamber of Commerce and MPDA- India) announced a short film competition for students themed 'Stop Piracy'. 

Over 50 schools in Andhra Pradesh will participate in the contest. The state’s top film schools, the Ramanaidu Film School and the Annapurna International School of Film and Media will conduct seminars on topics such as the law on copyright, and the importance of intellectual property. The contest will feature eminent jury members comprising film and media personalities and exciting prizes will be awarded.

D Suresh Babu, president of the Andhra Pradesh Film Chamber of Commerce (APFCC) said, "Young audiences will be more decisively influencing the future of movie industries across the world. So it is only right that we try and capture their thoughts and hear their voices from time to time, on one of the most critical issues for the entertainment industry. This short film contest for young film makers, on the occasion of World IP Day 2012, gives us this opportunity."