Arjun Kapoor's active participation in marketing his upcoming film 'Tevar' is being appreciated by everyone on the team.

Now the actor has hired a cameraperson who'll capture him 24*7 while media interactions, city tours and promotional events of the film.

The whole idea behind this activity is to show how actors equally work hard while promoting the film as well.

"Arjun wants people to know how actors are briefed before their reality show appearances, the strategies they develop for promotions and the chaos that fans create when they get a glimpse of stars at airports or on city tours. The videos will be put online one after the other, and they, too, will add to the film's promotions," informed a source.

On confirming the news Arjun said, "Everybody may know what goes into the making of a movie, but we thought, 'Why not take people through the process of a promotional campaign?' I think it connects audiences to our film in a more personal way."