September 7, 2010 (Sampurn Wire): Columbia Sportswear Company is a very well-known and a leading innovator in the active outdoor attire, footwear, accessories and gear has recently announced that it has accomplished its formerly announced attainment of OutDry Technologies S.r.l., from the Nextec S.r.l., a company that is based near Milan in Italy.

OutDry Technologies is the actual owner of all the intellectual property and other several such assets, that comprise of the OutDry brand as well as its related business. This transaction is not likely to have a material outcome on the company's operating results for this year.

Tim Boyle, president and CEO of Columbia felt that the acquisition of OutDry by Columbia is a significant addition to the company's existing profile of pioneering technologies which deliver a perfect performance as well as provides a degree of protection benefits of the largest importance so as to outdoor the clients.

He further stated that the company wishes to or rather aims to organize OutDry all across Columbia, Sorel and Montrail, Mountain Hardwear. They have plans to even market OutDry to selected leading brands both within and beyond the outdoor industry.

OutDry's original and patent-pending creation methods are all waterproof, breathable membrane that are directly inside the outmost layer of either a shoe or a glove, thus it prevents either water or dirt from getting inside the airspaces as well as fabric layers that usually occurs with products relying on large booties or bladders.

-- Sampurn Wire