Bollywood's multi-talented star Farhan Akhtar is a man of his words, well quite literally. The actor cum filmmaker is one of those few stars who practices what he preaches.

The actor has recently decided to endorse only those brands that appeals to him personally. He believes that one should only support and promote things that one believes in, so be it films, social causes or commercials, he has decided to associate his name with potential projects.

Also he believes that the kind of products he endorses speaks about his image too. Hence, Farhan has instructed his team to not encourage any random offer that doesn't go with his image.

"He would only associate with the brand if he endorses its values,"said his spokesperson.