Hrithik Roshan's diehard fans have got a glimpse of his new teaser for his brand HRX.

The actor's new campaign gives an inspiring message about achieving success in life- forget failure before giving victory a shot.

The teaser shows the 'Bang Bang' actor flaunting his crafted abs while performing some rigorous workout moves in rain and in scorching heat.

The actor feels that humans are fierce competitors by nature. Being defeated or failing has never been an option for the different facets of life. It is not an easy job and one has to keep moving forward no matter what. And who wouldn't believe anything that this Greek God has to say?

A glimpse at the story of the undeniably irresistible man makes us wonder what is coming next. Catch the full story of the hardworking actor in 'Defeat, Defeat' on February 5, 2015.