There is no one who can beat Bollywood superstar Shah Rukh Khan in perfecting the idiom 'In the right place at the right time'. 

The actor who has mastered the art of marketing and promotion is going a notch ahead to beat his own record for his upcoming film 'Happy New Year' (HNY). And in order to give the film a flying start, he is doing what he did for his magnum opus 'Ra.One' but in a grandeur manner.

While SRK launched the first teaser of 'Ra.One' during one of the most important matches in the world cup series in that year, this time around he has plans to launch the teaser at the grand royal IPL launch dinner bash in Dubai.

The international bigwigs of the glamour and sports world will be present at the dinner that is being hosted by the royal family of Dubai. 

Considering the magnitude of the event, SRK decided to launch the first look of his film there. He has just completed shooting for the film and a teaser of 10-15 seconds is being prepared for the launch. 

While the teaser will release now, the trailer will be out in June as the film is slated to release on Diwali.