Shah Rukh Khan's production house, Red Chillies Entertainments Pvt Ltd. will release the blockbuster of the year 'Happy New Year' online for their foreign audience.

Venky Mysore, CEO RCE said, "We at Red Chillies have always taken pride in establishing new trends and delighting our fans. Along these lines we bring the biggest entertainer — Happy New Year, directly to our fans through online streaming for the first time ever."

All one needs to do is have an internet connection, a device to watch the movie- mobile, computer, etc. and a credit card to make an online payment to watch the film at a reasonable price.

This makes HNY the first commercial film to be released on direct-to-fan in Bollywood.