Actors are known for endorsing brands. From veterans to newbies, many artistes have been appointed as brand ambassadors for products and service providers.

The latest to join this bandwagon is Jiiva. The 'Katradhu Thamizh' and 'Ko' actor will promote a popular 'DTH services provider'.

R.C. Venkateish, CEO, Dish TV India said "We are glad to announce our association with upcoming superstar Jiiva. Dish TV and Jiiva share common values like being a trendsetter, versatile, synergic and having a strong mass connect".

Jiiva said, "I am excited to be associated with India’s finest and Asia’s leading DTH. I look forward to being a part of the Dish TV family. Dish TV is a strong, well-reputed brand and is known for its customer centric approach. I am delighted to be working with Dish TV".