NEWS

Kim Kardashian in slippery ad

12th January 2011

(Cover) - EN Star Style - Kim Kardashian has described her upcoming Skechers Shape-ups commercial as being sweaty and slippery.

The 30-year-old reality television star has shot an advertisement for the footwear brand which will air during the iconic Super Bowl National Football League (NFL) championship game in the US when it is broadcast on February 6.

Due to the immense numbers of Americans due to tune in the advert will be sure to land the brand plenty of publicity, although Kim admits it may end up being severely edited due to its raunchy content.

"There is a sexy guy... it gets pretty intense," she told ET. "Some of this might have to be cut out because it probably won't be able to air during the Super Bowl... Let's just say it gets a little sweaty and slippery. It's very provocative."

Kim is thrilled to be involved with the Skechers for such an important advertising opportunity, and admits she has always loved watching the Super Bowl game. However, the shopping fiend used to be more interested in the commercials than the actual sport, and cites an amazing advert by Pepsi cola featuring supermodel Cindy Crawford as one of her all-time favourites.

"You know, it's pretty iconic to do a Super Bowl commercial," she enthused. "My favourite part, not really into football at that young of an age, I loved the Super Bowl commercials. I remember my dad would always call us in right before halftime and tell us that the commercials were coming on. It was always the most exciting part of the game to me growing up." (C) Cover Media

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