(Cover) - EN Star Style - Kim Kardashian says the upcoming Kardashian Kollection will provide something for everyone.

The reality television star, 30, and her siblings Khlo, 26, and Kourtney, 31, announced they will unveil their fashion collection at the end of summer 2011 yesterday.

The Kardashian Kollection will go on sale at American department store Sears, and Kim thinks the lines versatility is its unique selling point.

The raven-haired beauty admits Sears was the obvious choice for the sisters to sell their line, as they have always been big fans of the shop.

The collection includes everything from lingerie, clothing, handbags, accessories and shoes and Khlo, Kourt and I each put our own personal style into the pieces so theres a lot of variety and something for everyone! wrote the star on her website.

Weve always shopped at Sears, so we thought it was the perfect outlet for the Kardashian Kollection. You guys are going to love it!

According to WWD, the Kardashian Kollection will be available at 400 Sears stores. Khlo feels the iconic department stores accessibility will allow for the line to reach the maximum number of people.

"Not only do they have locations nationwide, but we recognise that Sears will allow us to reach multigenerations of fans and people who are interested in fabulous clothing at affordable prices, she enthused.

Kim, Khlo, and Kourtney are no strangers to the world of fashion. They have launched their own D-A-S-H boutique chain, as well as a clothing line called K-Dash. They also collaborated with Bebe to design a fashion range. (C) Cover Media