NEWS

Lady Gaga to launch perfume

13th September 2010

(Cover) - EN Fashion - Lady Gaga is set to launch her debut perfume.

There have been rumours for some time that the pop star and style icon has been in talks to launch a female fragrance, following in the footsteps of celebrities such as Sarah Jessica Parker, Jennifer Aniston and Eva Longoria Parker.

It has now been confirmed on the fashion website WWD that Gaga will indeed be creating her own unique fragrance in collaboration with the French company Coty Inc., which is the world?s largest perfume company.

The senior vice president of global marketing at Coty Inc.?s beauty division told WWD exclusively that his company had signed the deal with Lady Gaga last week, paving the way for a woman?s fragrance to be released by the Spring of 2012.

"Lady Gaga, perhaps the most sought after and compelling name in show business these days, has signed a long term licensing deal with Coty Inc. to create fragrances under her name,? the publication reported.

Coty Inc. Has launched fragrances with some of the biggest names in showbiz, including the R&B star Beyonce Knowles and the singer/actress Jennifer Lopez. (C) Cover Media

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