September 3, 2010 (Sampurn Wire): TV personality and MTV's The Hills star Lo Bosworth will soon officially kick start the popular Fashion's Night Out (FNO). He would do this at the Fashion Island this Friday, with a styling sweepstakes. He would also make a personal appearance.

Bosworth who is the creator of The Lo Down lifestyle blog, said that he was thrilled as well as excited to have kick started FNO. Bosworth looks forward to the styling session because she claims to love the whole sphere of fashion and also likes to help others experiment with several new looks as well as trends. She also adds that meeting the fans is always a super experience and she absolutely loves it.

Fashion Island will showcase an assortment of festivities in the celebration of Fashion's Night Out and would commence from 5 in the evening to 9 in the night.

The FNO will include the kick off and there would be a meet and greet session with Lo Bosworth along with several sweet stations and live DJs all throughout the center. There would be many in store events and also a tote bag giveaway.

The first 1,000 shoppers who would be at the Concierge desk in the Atrium Court and would have a receipt from any buy at a participating FNO retailer during the time of the event will be given a limited edition Fashion Island tote bag.

--Sampurn Wire