November 27, 2010 (Sampurn Wire): If you are a huge fan of Longchamp, this news is just for you. A new Facebook application has been launched by Longchamp for its fans. This application will help Facebook users to customize the popular Le Pilage tote bag. One has to choose a model of Le Pilage bag and change its color or the length of the straps. Users can also share their unique version of this bag with their friends by posting it in their own profiles.

This brand was founded in 1948 by Jean Cassegrain and has made a name for its lightweight and durable travel bags. Longchamp has also been producing fashion accessories, clothing and scarves. The Le Pilage line was introduced in 1993 and consisted of foldable vinyl travel bags with leather trim and leather handles. It was this line of bags that popularized Longchamp around the world, especially in the U.S. The Le Pilage bags have been designed by some of the biggest designers in the fashion industry like Jeremy Scott, Desiree Heiss, Charles Anastase and Ines Kaag.

Of late, social networking sites have much more to offer than just connecting with friends. Shopping is one aspect that is getting stronger due to the support of special applications by big brands. So, what are you waiting for? Log in, now.

-- Sampurn Wire