Bollywood legend Madhuri Dixit is now the UNICEF celebrity advocate for child rights. 

The actress has been supporting UNICEF in the area of child rights over the last one year. She has done some key public service announcements for child protection, including messages on prevention of child labour and child trafficking. These have been used extensively as inter-personal communication materials for communities across India. 

"Madhuri has spent time in understanding the various dimensions of the CRC (Convention on the Rights of the Child) and is a firm believer that every right - survival, development, protection and participation - of every child should be realised with equity," says a source.

UNICEF has collaborated with world renowned personalities from sports, music, movies and the performing arts. 

As a supporter, Madhuri has joined a distinguished list of well-known and respected personalities who serve on behalf of the world's children.