Akkineni Nagarjuna has embarked on an ambitious plan to attract Bollywood and Hollywood to "world-class production facilities" in this southern metropolis that has grown into another destination for technology companies.

By setting up integrated film shooting floors and production facility at his Annapurna Studios, located in upscale Banjara Hills, he is providing the right ambience for top film production houses of Indian and the international cinema. He has now added five state-of-the-art, climate-controlled floors with an investment of Rs 100 crore (Rs 1 billion/20 mn USD) and it is already said to be receiving enquiries from Hollywood.

To be formally thrown open for movie production soon, the studio offers a one-stop solution for a filmmaker. One can step in with the concept and go out with the can (the end product), Nagarjuna, managing director of the Annapurna Studios, told select journalists.

"We want to start a month-long training for the crew to make them ready before Hollywood comes here," said Nagarjuna, who launched the International School of Film and Media here last year.

"They look at India as less expensive to make films. India being the highest film producing country has all the talent and infrastructure," said the actor, pointing out that India also offers artists at low cost and studios on low rentals.