Britain's Prince Harry is reportedly avoiding rumours that he's romancing singer Mollie King in a bid to win back his ex Chelsy Davy.

The 27-year-old royal is reported to be dating The Saturdays singer Mollie after the pair met at a polo match back in 2010. Sources say Harry is eager to go along with the rumours in a bid to reconcile with his former girlfriend Chelsy.

"It can't do Harry's ego any harm to be linked to such a gorgeous girl," an insider told British magazine more! "I wouldn't be surprised if he's using the rumours about Mollie to help Chelsy make up her mind and commit to him."

Prince Harry is reportedly finding the rumours linking him to Mollie "intriguing". And the royal family member doesn't appear to be rushing to deny the reports.

"Mollie's gorgeous and blonde - she's just the ticket to help Chelsy realise she wants to be with Harry," the source added.

Prince Harry's long-term relationship with Chelsy Davy ended in 2009 after five years together.

The 26-year-old admitted that she didn't want official duties to carry out for the rest of her life.

Mollie appeared in a radio interview yesterday with the rest of The Saturdays where she was cornered by the host about the reported romance with the royal.

A Justin Bieber song was played during the chat, with the presenter asking if the five-piece were fans of the Canadian sensation.

"Would you say Justin Bieber is the PRINCE of pop?" he asked Mollie, before she replied: "I would say so yeah."

The radio host pressed: "Do you like prince of pops?" to which she replied: "I love Justin Bieber, he's amazing yeah."