'Raees' is a prime example of what you can call content buzz, all the massive buzz the film has amassed around it is primarily because of the success of each content unit released. 

The teaser of the film which was released way back in 2015 and had created an immense flutter amongst the audience. 

The mass hysteria was once again created when the trailer of Raees was launched at an elaborate scale across 9 cities in India on 7th December 2016. 

Upon its launch, the Raees trailer witnessed sustained worldwide trending on Twitter and was also one of the top most trends on Facebook. It set its first benchmark by hitting a whooping 20 million views on Youtube in merely 24 hours of its release.

Not just that, the trailer went ahead to become Bollywood's most liked trailer with the maximum number of likes for a Hindi Film on garnering nearly half a million likes (445k likes).

After breaking records with its power packed trailer, Raees then went on to treat the audience with the much awaited track 'Laila Main Laila' featuring Sunny Leone. Again 'Laila Main Laila' became an instant rage online, shattering music records on Youtube with 14 million views in 1 day. The song continues to be a chartbuster and has further crossed yet another milestone of surpassing 50 million views in less than 2 weeks.

Many of the films rely on external buzz factors, here in the case of Raees the intense buzz is because of the success of these content units.

Every content of Raees, from the trailer to the music, to the dialogues and the style, has been fast catching the audience's attention emerging to set trends. 

'Raees' is set to hit screens on January 25, 2017.