NEWS

Rahman says "Sathyameva Jayathe"

11th August 2011

A R Rahman has released "Sathyameva Jayathe", his second song with band Super Heavy. Rolling Stone legend Mick Jagger has sung in Sanskrit, thanks to Rahman, for this number. The Oscar-winner, who has collaborated with former Rolling Stone's front man and three other international artistes, had earlier released 'Miracle Worker', the first song from their album.

A R Rahman says, "When Dave said, 'A R we want your voice in this album we want this to be a great Indian song too'; a long dream for me was to take one of the morals of Indian culture which is 'Satyameva Jayathe' and make it  a song. This is historic, if Mick Jagger, Joss Stone, Damian 'Jr Gong' Marley and Dave Stewart and me come together for a song like this, it is iconic in a way. I hope people like it."

Devraj Sanyal, Managing Director, Universal Music India says, "There is little to say about the massive excitement we have in releasing a single and an album from a lineup that is stellar & huge beyond description, from our UMGI stable. What is interesting about this deal is the sheer size of the marketing wraparound that we have done for "Satyameva Jayathe".From a VH1 'Shot by You' which will see the creation & release of the global video of the song made by our fans here in India, to a substantial ATL & BTL push, through our partner Tata DoCoMo which will promote the song & the album by mass media, to the all India exclusive release of the song in 22 cities simultaneously on Radio Mirchi, to never before executed PR, like having Mick Jagger and AR Rahman in the studio with Sunil Gavaskar at Edgbaston, discussing Cricket and SuperHeavy, to finally the enormous play in our partner telcos. It's safe to say that no international song, till date, has ever received this kind of innovation driving it."

Tags: A. R. Rahman,