Trust Ranveer Singh to chart his own course and make his own rules in everything he does. 

The young star who is on a high after delivering powerhouse performances in the highly acclaimed 'Lootera', the hundred-crore blockbuster 'Ram-Leela' and the super smash-hit 'Gunday', is starting his brand endorsement journey with the condom brand, Durex.

With this uber cool move, Ranveer joins a very exclusive bunch of A-list mainstream celebrities worldwide like Ke$ha, Prince, U2, 50 Cent and Daft Punk to endorse condoms. 

Says Ranveer Singh, "As an actor and as an individual, I have a propensity for pushing the envelope, breaking the mould and taking the road less travelled. As such, I constantly endeavour to build an equity that is unique, one that truly stands out from the crowd. Over the past three-and-a-half years that I've been a part of the Hindi film industry, I've declined several tempting endorsement offers. I've been saving my brand virginity for the right one. And now, finally, I'm popping my cherry with the world's leading brand in sexual wellbeing - Durex!"

"Sex is still considered a taboo in our country and the idea behind my association with Durex is to create awareness around sexual wellbeing, promote safe sex and have fun while doing it. After intensive brainstorming, my partners at Durex and I have jointly devised a kickass creative campaign, but it'll be a while before it releases. It will surely hit the spot, but it won't be coming soon!,"  Ranveer added.