With number of films in the last two months facing defeats in the box office the 'Aptha' producers Sanjeevkumar Megoti and Dharmalingam have thought of new way to attract the masses to the film. For the first day the tie up between Reliance Data Card and 'Aptha' Kannada film gave one data card for one person for one day. This is after the lucky dip and at Abhinay theatre this scheme is deployed. How was the rush in the morning for 'Aptha'? it was quite OK. What's the worth of data for one lucky viewer? It is worth Rs.2400. For Rs.70 (maximum in Abhinay) this will be a real bumper.