(Cover) - EN Star Style - Rihanna says having a ridiculous hair colour is fun.

The beautiful pop star is known for regularly changing her appearance, and has sported an array of different hairstyles and shades over the years.

Her latest experiment is with bright red, which makes her stand out from the crowd more than ever and gives her a feeling of empowerment. Rihanna doesnt care whether people like her new look or not, just as long as they have an opinion of some sort.

"It feels really loud and liberating," she told ET. "You know, it is not a very quiet colour and it grabs a lot of attention, I have to say, whether it is positive or negative. But I love it. I don't know why. I really love it. It is really expressive and daring. It is also fun to have your hair be a ridiculous colour. It is so out of the ordinary"

The singer was certainly the centre of attention yesterday when she went for an eight-hour shopping trip in London, England, with her baseball star boyfriend Matt Kemp.

Looking kooky in a tutu-style skirt, Rihanna hit British fashion retailer Topshops flagship store in the city centre, where she ended up leaving with fifteen bags of trendy new garments, according to British newspaper The Sun. (C) Cover Media