(Cover) - EN Showbiz - Robyn believes her music is popular because it delivers something unexpected.
The Swedish singer is known for her catchy, electro-pop sound and has released a string of hit singles including Whos That Girl? and Be Mine. Robyn is currently promoting her album Body Talk which has been released in two parts - and thinks her success is down to being different from her chart rivals.
The 31-year-old musician insists on delivering heartfelt tracks which draw on personal experience and she hopes people can identify with that.
"I don't know, I think I'm just lucky. People get what I'm doing at the moment. Maybe the music environment now is a little bit more open to unexpected things within pop music, Robyn explained in an interview with Chicago Sun-Times. People are used to the idea now of pop made by real people with their own integrity and personality. There's been a longing for that after the end of the 90s and that whole dark part of music. Music has been marketed very kind of aggressively to people, but now people start to enjoy making their own connections."
Robyn always strives to show growth when she is recording new material. Even though she is keen to continue releasing fresh tracks, she never wants to forget her strong pop roots.
"I've always made pop music. It's still what I do. I started 15 years ago, and I'm happy something has changed. It would be weird if I was doing exactly the same thing, she explained. Change is quite natural. I've grown, I've figured more of myself out, I've developed a style that's something more refined. And I've found this way of releasing the music that's much more organic." (C) Cover Media