Shah Rukh Khan truly dignifies the title of ‘Bollywood King’ that was bestowed on him by his fans and media. True to his mighty image, he lives life ‘King’ size. Be it his promotions or his films, everything is larger than life and SRK doesn’t feels guilty for marketing and promoting his films extensively.

Shah Rukh who has pumped in a lot of moolah over the film ‘Ra.One’ is leaving no stones unturned to publicize it and promote it. He believes that with multiple films releasing every week it’s important for an expensive film like ‘Ra.One’ to be in everybody’s mind before its release because the era of a film completing a golden or silver jubliee is over. Hence he wants to leave no opportunity to make sure that he makes people aware of his film that is releasing on Diwali- 26th October 2011.