'I myself have tasted many love failures in my life. This is one of the main reasons behind producing "Love Failure", besides playing the lead role,' said Siddharth.

The "Nuvvosthanantey Nenoddantana" actor was in Chennai on Monday, for the trailer launch of Love Failure's Tamil version- "Kadhalil Sodhappuvadhu Yeppadi".

Speaking on the occasion, he said, 'It is tough to understand what is inside a girl's heart. I tried to do it many times, but only ended up in vain. When I came across a similar subject, I immediately decided to make it as a film.'

The movie directed by debutant Balaji Mohan, is getting ready to hit the screens come Valentine's Day. It is jointly produced by Siddharth, Nirav Shah and S Sashikanth of Y Not Studios. 'I hope Telugu and Tamil audience will wholeheartedly support the movie,' Siddharth concluded.