The 'Ek Villain' star Sidharth Malhotra has been roped in to be brand ambassador of an online fashion brand for the youth, named American Swan. 

Sidharth will promote 'AS ORIGINAL' which is American Swan's latest fast-fashion youth collection of apparels. The collection merchandises wide range of varieties across graphic tees, tops, shirts, trousers etc ranging from Rs. 399 and Rs.1,999.

"Today, all of us want to dress smart and maintain our own distinctive style, as dressing is all about expressing our individuality. My generation looks forward to new trends and fast-moving styles," Sidharth said in a statement.