Abhishek Kapoor whose films 'Rock On' and 'Kai Po Che' have had substance and entertainment in equal measure, is about to mount 'Kedarnath' produced by his first cousin Ekta Kapoor and the new enterprising producer duo-Prernaa Arora and Arjun Kapoor of KirArj Entertainment. The film will introduce Saif Ali Khan and Amrita Singh's daughter Sara Ali Khan opposite Sushant Singh Rajput.

He says,"Kedarnath is a love story set on a pilgrimage. I believe it is important to look inwards as filmmakers and soak in the vast beauty of this country, its culture and its stories. Our country is a treasure trove of spiritual experiences and I would like to present that to our people. I believe Kedarnath is a story that the world will want to watch.''

Speaking of his decision to cast Sara, whose debut has become the talk of Bollywood, Abhishek adds, "We are a filmmaking company and will strive to tell stories with those who fit our vision the best. Casting newcomers is not a deliberate move but a natural process. Sara is a beautiful bundle of energy. The new talent we bring in today will be the future of the industry.''

Quite naturally he is also excited to be working with his sister Ekta and her banner Balaji Motion Pictures. "Ekta is my sister , a very enterprising media personality  & has been part of Kedarnath from the development stage,'' he says adding, "My engagement with Prernaa and Arjun ( KriArj Ent), has been very refreshing. They bring a creative energy as producers and are able to see the vision in an holistic way. Movies are a people's business and you deal with personalities on a daily basis and I believe that KriArj has the right personality to be film producers.''