Swiss luxury watch manufacturer IWC Schaffhausen is proud to officially announce Sonam Kapoor as a brand ambassador. During her successful career as a leading lady of Indian cinema, Kapoor has emerged as the undisputed icon for luxury and fashion in India and around the world. She has made her mark on some of the world's most prestigious platforms in show business and now joins the IWC family.

IWC Schaffhausen expresses its passion for cinema as a partner of hand-picked film festivals and collaborations with a select group of influential actors and actresses. 

The Indian beauty is known in the region for the various roles she has portrayed in Indian films. Recently, she starred in the award-winning biopic "Neerja", which garnered a lot of accolades from critics and fans alike. Kapoor supports various charities and causes such as raising awareness for breast cancer and LGBT rights.

"It is an honour and a privilege to become an IWC brand ambassador and represent the brand in India and around the world. I admire IWC for its uniqueness and creative storytelling, which have characterized the brand throughout its history", Kapoor commented on her appointment.

IWC Regional Brand Director Luc Rochereau added: "It is with great pleasure that I welcome Sonam Kapoor to the IWC family. She is a powerhouse performer and a thorough professional. Her scintillating charm and elegance resonate with our brand philosophy, and we have found the perfect partner in her."

To kick-start the partnership, Kapoor will be present at the 27th Salon International de la Haute Horlogerie (SIHH) in Geneva in 2017 alongside other prestigious guests and IWC brand ambassadors from across the world.