October 7, 2010 (Sampurn Wire):The association of Bollywood actors with brand endorsements are not unheard of and when a brand can rope in as sweet a face as actress Sonam Kapoors, the deal is worth it! Though nothing has been confirmed as of yet, it is being said that Electrolux, a popular name in the home appliances industry, is all set to sign up Sonam Kapoor as its next face. Hence Sonam Kapoor will be seen featuring in advertisements for Electrolux ranging from its refrigerators and washing machines to the microwave ovens and air conditioners.

Sonam Kapoor shot to fame with her debut performance in Saawariya, which in spite of being a failure at the box office, was enough to give Sonam a foothold in Bollywood. The very sweet and chirpy daughter of Anil Kapoor followed up her Saawariya act with films like Delhi 6, I Hate Luv Storys and the recently released Aisha. While her acting career has shown a steady progress, Sonam Kapoor has established a reputation in Bollywood as the most stylish actress of recent times. And according to critics, it is this quality of Sonam that makes her a popular choice for different advertising campaigns.

We are sure that people will like to see more of the fashion diva on the small screen. Official statements from Electrolux about Sonam Kapoor being their brand ambassador for a diverse range of appliances have not yet come but we are keeping our fingers crossed!


-- Sampurn Wire