Sony Music has announced strategic investment plans of $4 million for the Tamil music market this year. In a press release, the company said it has acquired the music rights of Aascar film's 'Velayudham' (starring Vijay, Genelia, music by Vijay Antony), 'Mankatha' (starring Ajith, Trisha, music by Yuvanshankar Raja), 'Ezham Arivu' (starring Surya, Shruthi Haasan, music by Harris Jayaraj), 'Poda Podi' (starring Simbu, Varalaxmi, music by Dharan) and Vandhaan Vendraan (starring Jiiva, Taapsee, music by Thaman.S).

"Sony is associated with all the big production houses and independent producers in TN. Expanding its presence in the south Indian music market, Sony has also acquired Think Music Catalog doubling its music repertoire with a 50 per cent market share," the release said. It further added: "Additionally, Sony has inked digital distribution deal with three major south players Anak Audio Pvt. Ltd., Ayangaran International and Geethanjali Audio Pvt. Ltd."

Commenting on the development, Sony India & Middle East president Shridhar Subramaniam said, "We have always believed in the potential of Tamil cinema and music and have been actively making investments and creating new benchmarks with every release. Today, our Think Music acquisition endorses the same. We have also established digital distribution deals with the three biggest players, further cementing our commitment in the market. This year, over $ 4 million strategic investment has been planned for the Tamil music market and we promise to present our listeners and partners with a wide array of songs to choose from."