Bollywood Badshah, Shah Rukh Khan will join a fashion revolution. SRK has been signed as a brand ambassador by Yepme.com, an online fashion portal.

The superstar along with being the face of the brand has also invested in it. Taking over the television platform, he will be aggressively promoting their winter-autumn collection 2014 in it.

An overwhelmed SRK said, "This is the first time that I am endorsing an online fashion brand and I am very excited to partner with Yepme for this. For fashion to be impactful, it has to evolve with time and maintain freshness. Yepme, with its focus on fast fashion is an extremely innovative and fashion right brand, offering the most current fashion trends. I look forward to join the fashion revolution that they have started which is taking the youth across the country by storm."

"Apart from buying a stake, he has a lot of creative ideas which will help the company to boost its sale. Having him on board is an achievement for the company as he has fans across the globe. It also plans to spend Rs 15-20 crore for the ad campaign" says a source.