Yes, we mean it literally. Petite beauty Tamannaah, who was so far seen in soap and DTH commercials, has now decided to endorse a jewellery brand. 

According to sources, Tammanaah spent three days in Chennai shooting for the brand before flying off for her regular shooting schedule in Europe. 'The advertisements will feature Tamannaah wearing some stunning jewels, which will add to her beauty further,' sources say.

Confirming that Tammanaah has shot for a jewellery ad, her father said, "The commercial will be aired in Tamil Nadu and Andhra Pradesh since Tammanaah is a household name in both the regions."

The proud father added that with four big banner films in process it is difficult for her to spare time for endorsements. "My daughter is working in good films and language is not a concern for her."